The Beatles were the first music artists to have video with their music. In 1964 they created a 'mock documentary' the video doesnt show the band playing music or singing very often and the audience for the video were passive as they just watched the video they weren't involved in it. The beatles video is shown below.
In 1966 Bob Dylan's music video below was released, the video doesn't show the artist performing and doesn't really have any meaning/narrative it just shows the artist holding the lyrics to the song.
After this lots of artists produced 'Filmed inserts' to show on TV when the artist were not available to perform live. TV show top of the pops began playing music videos in the the late 1970's however it wasn't until 10 years later when MTV was launched, showing music 24 hours a day and making a music video a main method of marketing for the artist. Below is The buggles music video 'video killed the radio star' this was the first music video to be played on MTV on 1st August 1981.
Music videos are a marketing device for the music industry, fans like to see the artist performing as well as listening to them the videos help to promote the sale of the record. Now every artist produces a music video to go with their tracks. Michael Jackson and Janet Jacksons video 'Scream' was the most expensive music video to be made, helping majorly with the marketing of the product. This video is shown below.
http://www.youtube.com/watch?v=vNl2Pm9-7Vk
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