Audience Research

As audience research I asked different age groups and gender about their taste in music below are the results from the questionnaire. 7 out of 10 people that took part in the questionnaire were aged between 16 and 24 with all of their interests being going out and partying and seeing friends. Most of the people aged 16-24 said there favourite music was R&B or Indie.

Most of the people I asked download music rather than buy the CD as they say they don't listen to CD's they just put tracks onto there iPods/MP3 players. Not many of the people I asked go to music concerts regularly however most of them said they go sometimes but only to see an artist they really like.

I found that the older people that I asked the questionnaire to where more likely to buy CD's than the younger people possibly due to the difference in there disposable income or the difference in the ways that they listen to music.

Below is a copy of the questionnaire I handed out and the results from the questionnaire in chart form. I have categorised the answers into seperate charts.

I asked an equal amount of both male and female to answer the questionnaires.


I asked a range of age groups about there interests. The difference between aged proved that older people prefer to buy music rather than download music.


I asked each person answering the questionnaire to tell me two things which they enjoyed doing in the spare time. People that enjoyed playing music were also the people that had several favourite artists and went to music concerts more often than others.


Most people that I asked said that they had several artists rather than just one including artists from different genres of music.


The majority of people that I asked said that they preffered to download music most younger people preffered downloading rather than buying the CD they say it's cheaper and they don't play music on CD players anyway.


The answers for this question came out quite even, 3 people said that they purchase music often 4 people said not very often and 3 said hardly ever. People that said they prefer to download music bought music more often than people that buy CD's.


Most people have been to music concerts before however they dont go regularly most of them say they go to a music concert about once a year and would only pay to see the artists if they really liked them.

Song Lyrics

Analysis of 'pop' music videos

The music video above is Girls Aloud 'The Promise'. The video was released in September 2008. Girls Aloud are a UK girl band and have been recording music since 2002. The band has 5 members; Cheryl Cole, Sarah Harding, Nicola Roberts, Kimberly Walsh and Nadine Coyle.

The video above reached number 1 in the charts and won 'best British single' at the BRIT awards in 2009. The song has a '1960s influence'

In the video the band wear 60's style dresses and wear their hair in 'beehive' styles which were very popular in the 60's. The girls are dressed in the style of 'The Supremes' a popular girlband in the 60's. The video is set in a drive in theatre. The beginning of the video sets the scene, showing the old fashioned cars, popcorn stands and hotdogs. It also shows the males and females gathering to watch the movie.

Unlike most music videos the sound in Girls Aloud 'The Promise' isn't just the song. At the beginning of the music video diagetic sound of the car engines and laughter and when the film is about to start you hear the film rolling. The sound for the video is the song until the last few seconds when the screen fades out and the audience can still hear the film rolling.

The camera shows close ups of the artist a lot as they are the main performers. The camera also shows point of view shots as the artists watch themselves performing. This shows the artists reactions. It also makes the audience feel involved in the music video as it feels like they are watching the film with the band.