Analysis of 'pop' music videos

The music video above is Girls Aloud 'The Promise'. The video was released in September 2008. Girls Aloud are a UK girl band and have been recording music since 2002. The band has 5 members; Cheryl Cole, Sarah Harding, Nicola Roberts, Kimberly Walsh and Nadine Coyle.

The video above reached number 1 in the charts and won 'best British single' at the BRIT awards in 2009. The song has a '1960s influence'

In the video the band wear 60's style dresses and wear their hair in 'beehive' styles which were very popular in the 60's. The girls are dressed in the style of 'The Supremes' a popular girlband in the 60's. The video is set in a drive in theatre. The beginning of the video sets the scene, showing the old fashioned cars, popcorn stands and hotdogs. It also shows the males and females gathering to watch the movie.

Unlike most music videos the sound in Girls Aloud 'The Promise' isn't just the song. At the beginning of the music video diagetic sound of the car engines and laughter and when the film is about to start you hear the film rolling. The sound for the video is the song until the last few seconds when the screen fades out and the audience can still hear the film rolling.

The camera shows close ups of the artist a lot as they are the main performers. The camera also shows point of view shots as the artists watch themselves performing. This shows the artists reactions. It also makes the audience feel involved in the music video as it feels like they are watching the film with the band.