Storyboard

Synopsis

My music video will have 2 female characters to relate to the song ‘material girls’ I am using the idea of a ‘Cinderella story’ for my music video. I will video 2 female actors as ‘Cinderella’ at the beginning of the story, poor and in scruffy clothes, I will edit these clips and make them sepia or black and white to make them look sad and depressed. I am then going to film letters and cheques being posted through the door and show the actors opening them. I will then film the actors spending the money and going on shopping sprees this will be filmed in colour along with the rest of the trailer. I will create a montage of different pictures in the video. At the end of the video I will have writing displaying ‘The End’ in an old fashioned text, like a fairytale story.

Audience Research

As audience research I asked different age groups and gender about their taste in music below are the results from the questionnaire. 7 out of 10 people that took part in the questionnaire were aged between 16 and 24 with all of their interests being going out and partying and seeing friends. Most of the people aged 16-24 said there favourite music was R&B or Indie.

Most of the people I asked download music rather than buy the CD as they say they don't listen to CD's they just put tracks onto there iPods/MP3 players. Not many of the people I asked go to music concerts regularly however most of them said they go sometimes but only to see an artist they really like.

I found that the older people that I asked the questionnaire to where more likely to buy CD's than the younger people possibly due to the difference in there disposable income or the difference in the ways that they listen to music.

Below is a copy of the questionnaire I handed out and the results from the questionnaire in chart form. I have categorised the answers into seperate charts.

I asked an equal amount of both male and female to answer the questionnaires.


I asked a range of age groups about there interests. The difference between aged proved that older people prefer to buy music rather than download music.


I asked each person answering the questionnaire to tell me two things which they enjoyed doing in the spare time. People that enjoyed playing music were also the people that had several favourite artists and went to music concerts more often than others.


Most people that I asked said that they had several artists rather than just one including artists from different genres of music.


The majority of people that I asked said that they preffered to download music most younger people preffered downloading rather than buying the CD they say it's cheaper and they don't play music on CD players anyway.


The answers for this question came out quite even, 3 people said that they purchase music often 4 people said not very often and 3 said hardly ever. People that said they prefer to download music bought music more often than people that buy CD's.


Most people have been to music concerts before however they dont go regularly most of them say they go to a music concert about once a year and would only pay to see the artists if they really liked them.

Song Lyrics

Analysis of 'pop' music videos

The music video above is Girls Aloud 'The Promise'. The video was released in September 2008. Girls Aloud are a UK girl band and have been recording music since 2002. The band has 5 members; Cheryl Cole, Sarah Harding, Nicola Roberts, Kimberly Walsh and Nadine Coyle.

The video above reached number 1 in the charts and won 'best British single' at the BRIT awards in 2009. The song has a '1960s influence'

In the video the band wear 60's style dresses and wear their hair in 'beehive' styles which were very popular in the 60's. The girls are dressed in the style of 'The Supremes' a popular girlband in the 60's. The video is set in a drive in theatre. The beginning of the video sets the scene, showing the old fashioned cars, popcorn stands and hotdogs. It also shows the males and females gathering to watch the movie.

Unlike most music videos the sound in Girls Aloud 'The Promise' isn't just the song. At the beginning of the music video diagetic sound of the car engines and laughter and when the film is about to start you hear the film rolling. The sound for the video is the song until the last few seconds when the screen fades out and the audience can still hear the film rolling.

The camera shows close ups of the artist a lot as they are the main performers. The camera also shows point of view shots as the artists watch themselves performing. This shows the artists reactions. It also makes the audience feel involved in the music video as it feels like they are watching the film with the band.

Chosen song - Madonna, Material Girl

I have decided to use Madonnas track 'Material Girls' for my music video. Madonna is a controversial artist whos first album was released 26 years ago in 1983. After analysing the lyrics for the song I found the main idea of the song is that all she wants is money to buy materials and to compete with other girls and what material items they have. This helped me to decide how I will create my music video and what the whole idea of it will be. Below is the original music video to Madonnas material girls.

Madonna is a mainstream artist, she appeals to a large audience and sells lots of music, her songs are well known with people old and young and her old songs are still played today for example material girls.

History of Music videos

The Beatles were the first music artists to have video with their music. In 1964 they created a 'mock documentary' the video doesnt show the band playing music or singing very often and the audience for the video were passive as they just watched the video they weren't involved in it. The beatles video is shown below.



In 1966 Bob Dylan's music video below was released, the video doesn't show the artist performing and doesn't really have any meaning/narrative it just shows the artist holding the lyrics to the song.



After this lots of artists produced 'Filmed inserts' to show on TV when the artist were not available to perform live. TV show top of the pops began playing music videos in the the late 1970's however it wasn't until 10 years later when MTV was launched, showing music 24 hours a day and making a music video a main method of marketing for the artist. Below is The buggles music video 'video killed the radio star' this was the first music video to be played on MTV on 1st August 1981.



Music videos are a marketing device for the music industry, fans like to see the artist performing as well as listening to them the videos help to promote the sale of the record. Now every artist produces a music video to go with their tracks. Michael Jackson and Janet Jacksons video 'Scream' was the most expensive music video to be made, helping majorly with the marketing of the product. This video is shown below.
http://www.youtube.com/watch?v=vNl2Pm9-7Vk

Brief

The brief I have chose to do for my media coursework is;

A promotion package for the release of an album, to include a music promo video together with two of the following three options:

* a website homepage for the band
* a cover for its release on DVD
* a magazine advertisement for the DVD

During this task I will use the key concepts LIIAR along with narrative and genre

Language
In music videos the artist is the main person. The artist will be shown in the centre of all camera shots and close ups are used to show the artist. There may be dancers or other performers in the music video however they won't be shown as often as the artist.


Institution
A music video is made by the record company of the artist. Music videos are produced to promote the artist and to help with sales of albums.


Ideology
Music videos are created to show the story of the song. Most of the time the video relates to the song. It also shows the main artist performing which is what fans want to see.


Audience
A music video is a way of marketing an artist or their song. It attracts the audience as they feel involved, they like to see the artist performing the track rather than just hearing it. Music channels are very popular nowadays, if people are watching a music channel and see a video they like it may make them become a fan of the performer.

Narrative
Every song has a story or meaning behind it, this is the narrative of a music video. The action in the music video usually relates to the lyrics in the song, if it didn't the music video wouldn't be as interesting and it would have no meaning.

Genre
Music Videos are of all different genres depending on the track.